You can ensure a better User-Friendly Interface by considering the following: If you attract the right kind of audience, and make it easy for them to understand what you are selling, it will result in better conversions.Īlso, a better user experience will improve your bounce rate and Google ranking. Stages of a Customer Cycle - From Stranger to Promoter Source: Hubspot After attracting the prospects using relevant materials or advertisements, it is up to the user experience of a visitor at your store that converts them into a customer. Reduce the size of JS and CSS files to only include what is necessaryįrom interaction to conversion, there is a complete cycle comprising different stages of a customer's buying journey.Īll the customers go through the top four stages - Attract, Convert, Close, and Delight.To ensure faster loading speed of your Shopify store, you should take care of the following: Running an e-commerce store with a 7% drop in conversions translates to a lot of losses.Ībove all, a slow loading speed can lower your Google ranking. Most of the users will not like your website if it takes too long to load.Īccording to Search Engine Journal, a 1-second delay in page load can cause a drop of 7% in conversions. Prioritize SpeedĮven if your store has a bundle of useful features loaded, this does not guarantee a high customer engagement. To provide 100% unique content on your site you can make use of one of the many plagiarism tools, such as Small SEO Tools Plagiarism Checker, one of the best free tools available. With this, CRM generates only one URL irrespective of the multiple routes followed by the customer in the product catalog.Īlso, to ensure no duplicity in your website, regular checks should be performed. You should use Master URLs to eliminate this problem. In such cases, your CMS will generate different URLs for a single product depending on the path followed by the customer. Sometimes a user may land on a product by exploring through more than one category in the product catalog. On-site duplication: Due to some issues in the website content management system or CMS, you may have to deal with On-site duplication problems at times.To tackle such issues, you should mention a unique story for each product listed on your site. In such cases, there is a massive possibility of duplicity as other sellers may also include the same description on their website. Off-site Duplication: Mostly, the products listed in your store will have a description from the manufacturer.Also, your website ranking gets severely affected.Īvoid duplicate content by considering two cases: Various search engines like Google, Bing, etc., can penalize you for having duplicate content. Remove Duplicate Contentĭuplicate content can be unhealthy for your Shopify store. Before buying any theme, just check the theme demo URL through this tool and get the insights about the page load speed. You can check the speed insights of your store by using some tools such as Google’s Page Speed Insights. Also, consider the impact of your selected theme on the speed of your website as the page load speed plays an essential role in the SEO ranking. While launching your Shopify store, the theme should compliment your brand. If you have also created your e-commerce website on Shopify then let’s dig into some Shopify SEO tips which can help you optimize your Shopify store. But because of an improper SEO implementation, they fail to grab the top spots in Google SERP. In a world where customers can access and navigate through millions of products with a mere touch on their smartphones and laptops, sellers are facing a fierce competition while interacting with this vast consumer base.Īlthough there are many alternatives, most sellers create their e-commerce store on Shopify and hope to acquire a high number of consumers.
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